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Facebook Certified media buying professional 認定 410-101 試験問題:
1. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
A) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
B) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
C) You need 1 campaign with 8 ad sets and 1 ad for each.
D) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
2. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
A) Change optimization from custom conversions to value optimization.
B) Delete all remarketing campaigns
C) You should increase attribution window to 7 days.
D) Run retargeting campaigns to people who have made purchased in the past 10 days.
3. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.
A) $4,422.16
B) $3,500
C) $3,042
D) $4,042
4. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.
A) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
B) Start a new campaign and set up the spending limit to $30,000.
C) Duplicate the existing campaign and increase campaign spending limit to $20,000
D) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
E) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
F) Raise the campaign spending limit of the existing campaigns to $30,000.
5. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.
A) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
B) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
C) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
D) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
質問と回答:
| 質問 # 1 正解: A | 質問 # 2 正解: C | 質問 # 3 正解: A | 質問 # 4 正解: C、F | 質問 # 5 正解: B |

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